Many of the winners were from foreign countries and few relied on subtitles in order to tell their story to a North American audience. People and/or animals, their expressions and situations, and clever product placement were usually all that was required to get the message.
We all have a few faves embedded in our memory banks. Everyone of a certain age can remember the little old lady with the big voice who asked “Where’s the beef?” Try as we might, some of us will never forget the sight of football star Joe Namath modelling pantyhose.
My favourites usually target the funny bone and don’t always accomplish their creator’s goal of making the sponsor memorable. I know I’m not alone there. Many commercials succeed in entertaining us but they’re failures if the company paying for them doesn’t get a bump in business. How many of us have started a conversation by saying something like: “You know that commercial where the dog and the guy are doing that thing with the whaddayacallit?” instead of: “Love that General Motors commercial where the dog and the guy are....”
Well, I have a current favourite, part of a series, that absolutely cracks me up. I think it is a brilliant piece of absurdist comedy that ranks with the best of the Goon Show, Monty Python or the gang at SCTV. AND I remember the sponsor - Holiday Inn.
Some of you may be groaning. Yes, it’s the series about those business guys who are (for the most part) dumber than a bag of doorknobs.
I’m torn about whether or not I should try to “set up” the commercial of which I’m particularly fond. The first time or three I saw it, it didn’t register much more than a mildly amused “huh?” Then, the fourth or fifth time ‘round it engaged all my synapses and now I can’t be eating or drinking anything when it comes on tv.
Here’s what I’ll do:
I’ll link to the commercial and you can watch it now if you want (http://www.youtube.com/watch?v=l9gp1rnUbyQ). Or you can read my take on it below and then watch it. Or you can roll your eyes, stop reading and go do something interesting with your day.
Cue Jeopardy-like interval music....
We’ve all chuckled at some time or another when a friend, listening to music on headphones, starts to sing along with what he’s hearing. The person often assumes he’s singing very quietly to himself but the humour comes in the fact he’s singing louder than he imagines (and often off key).
This commercial starts that way. The most clueless of the three is listening to headphones and singing. The other two, overhearing him, start to sing along in the same sort of soft falsetto, as if they too were wearing headphones and listening to the same song. That’s funny enough right there.
But there’s more.
The original singer, overhearing his buddies sing along, removes his headphones, seemingly uncertain as to whether or not they’re mocking him. However, he’s soon caught up in the music groove again and sings along in what is now three-part, falsetto, headphone-like-but-without-headphones “harmony.”
It just plain cracks me up every time and is my personal nominee for one of this year’s Clios.
As a bonus, here’s another I like from the same bunch (http://www.youtube.com/watch?v=0byuh3RdzOY&mode=related&search=).
Just enjoy it!
I'd love to hear about some of your favourites from yesterday and today.
A few weeks ago, I told you folks about the new addition to the household. You remember: that pint-sized, four-legged devil dog from heck, Benny. Well, Benny went for his first out-of-town visit last weekend and an interesting time was had by all. Yes, “interesting” in that Chinese curse kind of a way.
Hilary wrote about it in her blog, complete with lots of pictures. You can check it out by clicking here or visiting: http://thesmittenimage.blogspot.com/